What’s a meta description—and why do I need one for every webpage? First of all, the meta description is the excerpt from your webpage that Google shows people whenever your page shows up in search results.
Now, remember this: If you don’t add your own meta description, Google will use its algorithm to pull the text it thinks is important.
This may not be to your benefit, as your meta description needs to catch attention and accurately preview what content is behind the click. If people don’t get what they expect after visiting your webpage, you may see more bounces, which damage your SEO power.
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